Record attendance on Bike Festival Riva


The Riva del Garda bike festival, which was attended by the Rock Machine crew with its test and show bikes, was record for the number of visitors and exhibitors this year. 45,000 visitors from across the Europe have arrived to test and see what's new in the world of bikes.

The trailer where the Rock Machine  videos were played, limited edition of the Blizzard and eBlizzard Ltd., the 2017 InTrailWeTrust model line, fragments of 2018 collection and the test bikes made the booth of Rock Machine brand at the Bike Festival Riva around the Lago lake in Italy focused on the bicycle lovers and media.

Many people and media representatives came to test both Rock Machine classic enduro bicycles Blizz and Blizzard and our electric models eBlizz and eBlizzard during the four days of event. Everyone could talk to our product manager and developer who was giving all the details information regarding our models, several people used our crew to be guided on Rock Machine bikes around the lake while testing them too.

This year's Riva Bike Festival has succeeded in all its aspects and has shown the popularity of biking and e-biking across Europe.

Rock Machine Research&Development

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If you want to burn, be on fire! From the first pencil sketch, through prototype testing and debugging to the finished product tested in the most rigorous labs by the engineers and on the trails by our ambassadors and us.

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